What it Does?
On top of the benefits that a typical preference center offers, our Enterprise Preference Center solves several of the industry problems such as:
Your Data in Your System:
Traditionally, due to lack of native preference center solutions in SAP CR&B (Customer Relationship & Billing), utilities are forced to implement third party solutions. IN this case, your customer master data as well as transactional data is required to be synchronized with 3rd party systems. That means, you are sharing your ‘customer golden record’ with third party. For critical analysis, you do not store your customer insights in your system.
Regulatory Compliance:
Every communication that goes out to any customer (may it be vendor, customer or employee), the communication should comply with several regulatory compliance acts like TCPA, CAN-SAPM. Our solution provides in built process that stores customer’s regulatory compliance related communication. For example when a customer sends a opt-in acceptance, the opt-in is stored within our system for audit compliance.
Elimination of heavy duty integration- Central Database:
As the customer preferences are stored within the customer’s own SAP CR&B system in a central database, companies are eliminating the integration touch points for example, when a customer changes his telephone number against a preference, you system is not required to synchronously or asynchronously integrate your customer communication data with the 3rd party system. By eliminating the integration process, customers can be communicated with most recent data, real-time. Similarly, when a transaction takes place with your CR&B system, you are not required to integrate the transactional data with 3rd party system.
Emergency Employee Communication:
As customer preferences, our solution also provides the framework to integrate employee preferences also into the system. What this means to Utilities is that in the event of an emergency situation in a given geographic location, the responsible employee can be communicated based on the event, based on his/her communication preferences.