Existing Preference Center solutions do not meet the North American Utilities Preference Management requirements. Most important reasons are:

  • Currently available third party off-the-shelf preference center solutions sit out side of SAP CR&B

  • Such off-the-shelf solutions do not understand the SAP Data Model and processes like:

    • Customer Master Data & Communication Data

    • Other master data like Contracts, Contract Accounts

    • SAP transactions like Move Out, Dunning, Remote Disconnection

    • Give consent to other Partner to access specific accounts for preference management

  • Replication of the master, transactional data to the third party preference center involves heavy integration costs

  • Notification system that seamlessly integrates into preference center to enable customer 360 degree view of communication.

Enterprise Preference Management (Customer / Employees)

EPHUB® is an SAP Premium Certified for CVA (Code Vulnerability Analysis),  rapidly deployable, low-cost, and scalable solution built on existing S/4 & C/4 HANA framework, making Customer Preference Management an integral part of SAP for Utilities. Our product eliminates the need for expensive third party software and integration. This solution enables companies to effectively communicate with the customer, thereby increasing customer satisfaction, as well as achieving better sales & marketing campaign results and, ultimately, an improved bottom line.

Apart from several other pain points, the solution helps utilities to set up preference center for its customers, its employees and for other third party partners associated with the utility.

Key Concerns of the Utility’s Stakeholders

Our solution is developed keeping in mind the requirements of all the stakeholders including Customer Service Representatives (CSRs), IT Team, Business Leaders, and most importantly the Customer. We identified long outstanding issues (Pain points) and addressed them comprehensively. 

 
 

Third Party vs. In-house custom built vs. uPrefer Preference Center

With its deep industry expertise, uPrefer provides a detailed comparison between the existing preference center. The comparison chart below provides some insight into the third party products vs. custom solutions that the utilities often tempted to build and manage in-house vs. the SAP Premium Certified Add-On.

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What does SAP Premium Certified Preference Center solution mean for the Utility?

Traditional software developed in-house or delivered by third party vendors is not tested for code vulnerabilities. Software delivered by uPrefer Solutions is tested by SAP using their CVA (code vulnerability analyzer) tool that assures the software buyers with followingfeatures:

Code Vulnerability Analysis

  • The ABAP language developers are at SAP. At SAP, they use CVA to check their code. Has been used successfully in the SAP Standard Software Development for year. uPrefer’s software was tested for the same standards as of the SAP software.

  • The  number of checks is irrelevant - you need the right checks -> fewer false positives

  • SAP Security Code Scan with CVA

  • SAP Clone Finder

  • SAP Modification Analysis

  • SAP Reference Analysis

S/4 HANA for Utilities Integration

  • Familiar User Interface – S/4 HANA’s Fiori User Interface that integrates into C/4 HANA

  • Automatic management of preferences using powerful rules engine, BRF+ & SPRO based configuration

  • Leverage SAP Business Partner communication master data & Transaction Data

Audit Traceability

  • Historical Preferences stored and preferences are never deleted (standard SAP approach)

  • Customer consent for text messages (Double Opt-In) stored at preference level

  • Marketing programs specific opt-in/out as a separate preference

Web/Mobile/Social Media / MCF Integration

  • Compatible with easy to use Next Generation User Interface technologies and SAP Fiori

  • Standard Application Programming Interfaces to integrate with web / external systems

  • Standard OData objects that integrate into Multi-Channel Foundation